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Ethical Management

Rules of Conduct

Every executives and employee must obey these rules of conduct regardless of their position. All shareholders including partner companies are entitled to these rules of conduct. The rules of conduct serve as a concrete standard of what Lotte’s staff members should and should not do and define their role performances in everyday life.

Chapter 5. Competitors
5-1 Fair Competition
  • 1)Pursue free competition for fair business system and compete with fairness and ability.

  • 2)Do not receive and use competitor’s important information such as development of new products or corporate strategic information that are obtained unlawfully.

5-2 Prohibition of Collusion
  • 1)Our company strictly rejects business collusion and secure customer’s right of choice through fair competition appropriate to market principles.

  • 2)Our company excludes prior consultation with competitors in terms of business activities and price products based on rational analysis of prime cost.